Being a great listener doesn’t mean that you can’t still get your point across clearly and
consise. Below are ways to improve your skills.
– Ask good questions and then listen carefully to the answers. While listening, watch body language, eye contact, and the energy level of the person. You need to completely understand what it is your customer is looking for.
-Begin a conversation where both parties are involved. Ask open-ended questions, not yes or no questions. Allow the customer to express their needs to you fully. Respond to them by repeating back their needs. Listen again, and ask another question that will get you to their wants. At this point, you will have established a relationship with them, which will mean you have gained their trust.
-Listen attentively. Everyone likes to talk about themselves, and customers fall into this as well. They want to tell you their likes and dislikes and what they are truely looking for. If you don’t understand, ask for clarification.
– Don’t let your mind wonder! Keep your focus on the customer. Don’t worry about what is next or what is around you. Work on solving the issues at hand.
The best salespeople sell themselves, not a product. By asking questions and genuinely caring, you will get to the root of the problem and be able to uncover potential issues.